For over 30 years, the Austin Gay & Lesbian International Film Festival (aGLIFF) has persistently sought to improve the lives of LGBT Americans by creating visibility, understanding, education, and outreach. To continue this mission, we need your help.
LGBTQ adults in the U.S. are estimated to represent over $830 billion in total buying power*, making them a powerful market force that companies can’t afford to overlook. Businesses of all sizes demonstrate their understanding of the LGBT market by communicating that they are good employers, community partners, and financial underwriters. Austin is a leader among cities that embrace and encourage diversity, and in turn, the city’s large LGBT population reflects this range of interests and needs. Inclusive companies, like yours, find that publicizing their support of the LGBTQ community boosts their standing among consumers across the board.
74% of LGBTQ adults are likely to consider brands that support nonprofits and/or causes that are important to them as an LGBTQ person.**
75% of gay men and 65% of lesbians are likely to make a point of telling their friends about a brand they like, well above the average of all U.S. consumers.***
64% of LGBTQ adults said they are likely to remain loyal to a brand that they believe to be very friendly to the LGBTQ community, even when less friendly companies may offer lower prices or greater convenience.****
71% of heterosexual adults say they are more likely to consider a brand known to provide equal benefits for their employees.**
By demonstrating that your organization is a good partner, it will increase your visibility in the LGBTQ community and help position your brand. Your support not only gives your company a powerful advertising tool that can help increase loyalty and sales; Your organization gains a positive public relations tool as well.
It’s good business, and it’s good for business.
A PARTNERSHIP WITH aGLIFF WILL HELP YOU:
- Develop a marketing connection and strengthen your relationship with a brand-loyal audience
- Send a positive message to your LGBT employees and customers
- Draw in new customers and employees
- Make a statement on diversity, inclusion, and fair-mindedness
- Obtain exposure to thousands of aGLIFF members
*Witeck Communications 11/18/2013
**Harris Interactive, 7/18/2011
***The Huffington Post, 10/16/2013
****Community Marketing, Inc., 7/2012